Privacy Policy

Last updated: 1 October 2026

Home Luxe Co Interiors Limited (“Home Luxe Co”, “we”, “us” or “our”) is committed to protecting your privacy and handling your personal information fairly, transparently and securely.

This Privacy Policy explains what personal information we collect, why we collect it, how we use and share it, how long we keep it and the rights you have in relation to your information.

This policy applies when you visit our website, shop with us, create an account, contact us, subscribe to marketing, apply for a trade account or otherwise interact with Home Luxe Co.

1. Who We Are

Home Luxe Co Interiors Limited is the data controller responsible for the personal information described in this Privacy Policy.

You can contact us at:

Home Luxe Co Interiors Limited
Unit 1
Lee Moor Business Park
Rennington
Northumberland
NE66 3RL
United Kingdom

Email: hello@homeluxeco.com

For privacy enquiries, data protection rights requests or data protection complaints, please contact us using the email address above.

2. Personal Information We Collect

The information we collect depends on how you interact with Home Luxe Co.

Information you provide to us

This may include:

• Your name

• Billing address

• Delivery address

• Email address

• Telephone number

• Account login and account information

• Order and purchase history

• Payment and transaction information

• Returns, refunds and exchange information

• Correspondence and communications with us

• Reviews, feedback or other content you submit

• Marketing preferences

• Trade account information, including business and contact details

• Information you provide when entering a promotion or contacting customer services

Information collected automatically

When you use our website, we and our service providers may automatically collect information including:

• IP address

• Device type

• Browser type and version

• Operating system

• Website activity

• Pages and products viewed

• Referring website or source

• Approximate geographic location derived from your IP address

• Shopping basket activity

• Advertising interactions

• Cookie identifiers and similar online identifiers

The use of cookies and similar technologies is explained further below and in our Cookie Policy.

Payment information

Payments are processed by third-party payment providers.

Home Luxe Co does not ordinarily receive or store your complete payment card number or security code. Payment providers process this information securely in accordance with their own privacy and security requirements.

3. How and Why We Use Your Information

We only process personal information where we have a lawful basis for doing so.

Processing your orders

We use your information to:

• Process your order

• Take payment

• Arrange delivery

• Send order and delivery updates

• Process returns, refunds and exchanges

• Respond to questions relating to your purchase

Lawful basis: Performance of a contract with you.

Customer service

We use your information to answer enquiries, resolve problems, investigate complaints and provide customer support.

Lawful basis: Performance of our contract with you and/or our legitimate interests in providing effective customer service and operating our business.

Fraud prevention and security

We may process information to detect and prevent fraud, misuse, security incidents and other unlawful activity.

Lawful basis: Legitimate interests and, where applicable, compliance with legal obligations.

Business administration and record keeping

We may process and retain information for accounting, taxation, legal, insurance, auditing and business administration purposes.

Lawful basis: Legal obligation and/or legitimate interests.

Improving our website and business

We may use information to understand how customers use our website, improve our products and services, troubleshoot problems and develop our business.

Depending on the technology involved, this processing may rely on consent or our legitimate interests.

Marketing

Where permitted, we may use your information to send you information about Home Luxe Co products, new collections, promotions, offers and other news.

The lawful basis depends on the circumstances and may be consent or legitimate interests, subject to the requirements of applicable electronic marketing laws.

You can opt out of marketing communications at any time.

Advertising and measurement

Where you have provided any consent required by law, we may use cookies and similar technologies to:

• Measure advertising performance

• Understand interactions with our advertisements

• Create or use audiences for advertising

• Personalise advertising

• Measure website conversions

• Understand customer journeys across websites and services

Where consent is required, these technologies will not be used for these purposes unless you have made the appropriate choice through our cookie consent controls.

4. Our Legitimate Interests

Where we rely on legitimate interests, we consider whether our use of your information is necessary and proportionate and balance our interests against your rights, interests and reasonable expectations.

Our legitimate interests may include:

• Operating and improving Home Luxe Co

• Providing customer service

• Protecting our website, customers and business

• Preventing and detecting fraud

• Understanding business performance

• Maintaining appropriate business records

• Establishing, exercising or defending legal claims

• Marketing our products where permitted by law

You have the right to object to processing based on legitimate interests in certain circumstances.

5. Email and Direct Marketing

We may send you marketing communications where you have consented to receive them or where another lawful basis and applicable electronic marketing rules permit us to do so.

Marketing communications may include information about:

• New products and collections

• Offers and promotions

• Seasonal collections

• Home and interiors inspiration

• Home Luxe Co news

You can unsubscribe at any time by clicking the unsubscribe link in our marketing emails or by contacting us at hello@homeluxeco.com.

Opting out of marketing does not prevent us from sending essential service communications, such as order confirmations, dispatch notifications, refund information or responses to enquiries.

We may retain limited information about your marketing preference so that we can ensure we continue to respect your decision not to receive marketing.

6. Cookies and Similar Technologies

Our website uses cookies and other technologies that store or access information on your device.

These technologies may be used for:

• Essential website functionality

• Security and fraud prevention

• Remembering website preferences

• Shopping basket and checkout functionality

• Website analytics and statistical purposes

• Measuring website performance

• Advertising

• Advertising measurement

• Personalisation

Some technologies may be used without consent where permitted by applicable law. Others, particularly those used for online advertising and behavioural tracking, require your consent.

Where consent is required, we will ask for it through our cookie consent controls.

You can accept, reject or manage relevant categories of cookies through these controls and can change your preferences later.

Rejecting non-essential cookies will not prevent you from purchasing products from our website, although certain optional website features may be affected.

Further information about the technologies we use should be provided in our Cookie Policy and cookie preference centre.

7. Shopify

Our online store is operated using Shopify.

Shopify provides the ecommerce technology that enables us to sell our products online and may process personal information when you browse our website, create an account, place an order or otherwise interact with our store.

Shopify may also process certain information to provide and improve its services, prevent fraud and provide features made available through the Shopify platform.

Where Shopify processes personal information independently for its own purposes, its processing is governed by its own privacy information.

8. Who We Share Personal Information With

We do not sell your personal information.

We may disclose personal information where necessary to trusted organisations that help us operate Home Luxe Co, including:

• Shopify and ecommerce service providers

• Payment processors

• Banks and payment networks

• Delivery and logistics companies

• Warehousing and fulfilment providers

• Email and marketing platforms

• Website analytics providers

• Advertising and social-media platforms

• IT, hosting and security providers

• Customer-service systems

• Accountants

• Insurers

• Legal and professional advisers

• Government bodies, regulators, courts and law-enforcement authorities where required or permitted by law

Service providers acting on our behalf are only permitted to process information in accordance with our instructions and applicable data protection requirements.

Some organisations may act as independent data controllers for particular processing activities and will process information in accordance with their own privacy policies.

9. Information Obtained From Other Sources

Most personal information we process is provided directly by you or collected when you interact with our website.

We may also receive information from other sources, including:

• Shopify

• Payment providers

• Delivery companies

• Marketplaces through which you purchase our products

• Marketing and advertising platforms

• Analytics providers

• Fraud prevention providers

• Publicly available business information, where relevant to trade accounts

Where required by law, we will provide appropriate privacy information when personal information is obtained from another source.

10. International Transfers

Some of our technology and service providers may process or store personal information outside the United Kingdom.

Where this results in a restricted international transfer of personal information, we take steps designed to ensure that the transfer complies with UK data protection law.

Depending on the destination and recipient, this may include relying on:

• UK adequacy regulations;

• the UK Extension to the EU-US Data Privacy Framework where applicable;

• an International Data Transfer Agreement;

• the UK Addendum to approved contractual clauses; or

• another lawful transfer mechanism or exception available under UK data protection law.

Where appropriate safeguards are relied upon, we take the steps required to assess whether the transferred information receives an appropriate level of protection.

You can contact us if you would like further information about the safeguards relevant to your personal information.

11. How Long We Keep Personal Information

We do not keep personal information indefinitely simply because it may be useful in the future.

We retain information only for as long as reasonably necessary for the purposes for which it was collected and to satisfy applicable legal, accounting, tax, regulatory, fraud-prevention and reporting requirements.

The period will depend on the type of information and why we hold it.

For example:

Order and transaction records: retained for the period necessary to comply with applicable accounting, tax and legal record-keeping obligations.

Customer-service correspondence: retained for a reasonable period after an enquiry or issue has been resolved, taking account of potential disputes or legal claims.

Trade account information: retained while the account remains active and afterwards for an appropriate period where required for business, legal or accounting purposes.

Marketing information: retained while you remain subscribed or while we otherwise have a lawful reason to use it.

Marketing suppression records: limited information may be retained after you unsubscribe so that we can continue to respect your opt-out.

Cookie and analytics information: retained in accordance with the relevant cookie or technology provider's retention settings and our Cookie Policy.

When information is no longer required, we will delete, anonymise or securely dispose of it where appropriate.

12. Automated Decision-Making and Profiling

We and our service providers may use automated technologies to analyse website activity, identify customer interests, prevent fraud, measure marketing performance or personalise advertising where permitted.

Some of these activities may constitute profiling.

We do not ordinarily make decisions about customers based solely on automated processing that produce legal or similarly significant effects.

If we introduce such processing, we will provide the information and safeguards required by applicable data protection law.

13. Keeping Your Information Secure

We use appropriate technical and organisational measures designed to protect personal information against:

• Unauthorised access

• Unlawful processing

• Accidental loss

• Destruction

• Damage

• Alteration

• Unauthorised disclosure

These measures may include secure systems, access controls, encrypted connections and appropriate controls over service providers.

No internet-based service can guarantee absolute security, but we take reasonable steps appropriate to the nature of the information we process and the risks involved.

14. Your Data Protection Rights

Depending on the circumstances, you may have the right to:

Access your information

You can request a copy of the personal information we hold about you.

Correct your information

You can ask us to correct information that is inaccurate or complete information that is incomplete.

Erase your information

You can ask us to delete personal information in certain circumstances.

This right is not absolute. We may need to retain certain information to meet legal or regulatory requirements.

Restrict processing

You can ask us to restrict the way we use your information in certain circumstances.

Object to processing

You can object to certain processing based on legitimate interests.

You have an absolute right to object to the use of your personal information for direct marketing.

Data portability

In certain circumstances, you can request that information you provided to us be supplied to you or another organisation in a structured, commonly used and machine-readable format.

Withdraw consent

Where processing is based on consent, you can withdraw that consent at any time.

Withdrawal does not affect the lawfulness of processing that took place before consent was withdrawn.

To exercise any of these rights, contact:

hello@homeluxeco.com

We may ask for information reasonably necessary to verify your identity before fulfilling a request.

We will respond within the time limits required by applicable data protection law.

15. Data Protection Complaints

You have the right to complain if you are concerned about how Home Luxe Co has collected, used, stored, shared or otherwise handled your personal information.

You can make a data protection complaint by emailing:

hello@homeluxeco.com

or writing to:

Home Luxe Co Interiors Limited
Unit 1
Lee Moor Business Park
Rennington
Northumberland
NE66 3RL
United Kingdom

You do not need to use legal terminology when making a complaint.

We will:

• Provide a way for you to raise a data protection complaint with us;

• Acknowledge receipt of your complaint within 30 days;

• Take appropriate steps to investigate your complaint without undue delay;

• Keep you appropriately informed about the progress of our investigation; and

• Tell you the outcome of our investigation without undue delay.

We may ask you to provide information reasonably necessary to investigate your complaint or verify your identity.

Complaining to the ICO

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Information about raising a concern is available from the ICO.

We would welcome the opportunity to address your concerns directly first, but this does not affect your right to contact the ICO.

16. Children's Information

Our products and website are intended for purchase by adults.

We do not knowingly seek to collect personal information directly from children for marketing purposes.

If you believe a child has provided personal information to us inappropriately, please contact us.

17. Third-Party Websites

Our website may contain links to websites, services or social-media platforms operated by other organisations.

Those organisations control their own processing of personal information and may have different privacy practices.

We recommend reviewing their privacy information before providing personal information to them.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes to our business

• Changes to our website or technology

• New service providers

• Changes to the ways we process personal information

• Changes to applicable law or regulatory guidance

Where changes are significant, we will take reasonable steps to bring them to your attention where appropriate.

The latest version will be published on our website and the Last updated date at the top of this policy will be changed.

19. Contact Us

For questions about this Privacy Policy, your personal information, your data protection rights or to make a data protection complaint, please contact:

Home Luxe Co Interiors Limited
Unit 1
Lee Moor Business Park
Rennington
Northumberland
NE66 3RL
United Kingdom

Email: hello@homeluxeco.com